Role: Influencer Marketing
Industry Experience: 20 years
Agency Tenure: 18 years
Relevant Expertise: Large scale, culturally conscious celeb and influencer campaigns targeting women (aesthetics, vaccines for women and moms, Diet Coke/heart health).
Career Highlight: AOR for Pfizer COVID-19 vaccine portfolio starting with FDA approval; named one of the most impactful influencer campaigns by Meta.
Word of the Year: Ignite