Role: Narrative Development
Industry Experience: 21 years
Agency Tenure: 4 years
Relevant Expertise: Supported product launches, data announcements, branded and unbranded campaigns, and sponsored content creation across a variety of fields. Led PR for UPMC women’s health research.
Career Highlight: Leading COVID-19 vaccine PR at Pitt/UPMC in 2020, generating countless top-tier media hits including MSNBC, BBC, ABC, CBS Sunday Morning, and 60 Minutes.
Word of the Year: Adaptability