Role: CCA Managing Director, Global Resources and Staffing Lead
Industry Experience: 21 years
Agency Tenure: 18 years
Relevant Expertise: Creating a market for fibromyalgia with Pfizer, a condition that disproportionately affects women. Women suffered in silence and experienced gaslighting, until we worked with interdisciplinary KOLs to rewrite the rules of engagement and diagnosis.
Career Highlight: Leading a corporate commitment program with 3 back-to-back, unique activations that led to the most award-winning healthcare campaign in the US, elevated the reputation of my client, and led to measurable brand lift.
Word of the Year: Boundary-pushing